Category: Business of Behavior

Testifying in Court

by Melissa McMath Hatfield

As professionals in the field of applied animal behavior, we are well-placed to understand the antecedents that cause an animal to act in a certain way.

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Writing for the Internet: Promotion, Feedback, and Metrics

Eric Brad

In previous Journal articles I have shared what I’ve learned about writing for an internet audience and things to consider when choosing how to publish to get the most out of the medium. There a few more things to touch on before wrapping up this series. Promoting your work on the internet can be as simple or as complicated as you want to make it. And once it is out there for people to read, you will likely get some feedback and you will want to see some metrics to know if you are reaching your audience.

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